Business Cards: The Suit Your Name Wears

What are you wearing right now?

Wearing clothes is a rather uniquely human behavior – one of the many that sets us apart from other creatures on earth.  People wear clothes to protect, to decorate, to communicate, to entice, to impress, etc.  The clothes we wear changes with the climate, the technology, our wallets… you can’t read a book by its cover, but a good book cover does sell the words inside.

Although books and the printing press came long after the needle and thread, over time people began to use printing for many of the same reasons they use clothing.  What we’re dressing up has definitely changed, though – instead of presenting our bodies, printing presents our names, our abilities, and our ideas.

What do you wear to work?

A police officer wears a uniform; an attorney wears a suit; a salesperson wears professional attire – we dress to help us do the job we have.  Almost always, the job includes making the right impression on the people we meet in the course of business.Cell-Phone-Repair-171x300

Your business card is the suit your name wears.  A name cannot be seen without clothing – it is invisible.  The right card can make your name look like a million bucks.  Thick card stock, special finishes, special treatments – these
are the bling in your name’s outfit.  Impressive business cards leave the impression of trustworthiness, good taste, and permanency.

Depending on your profession, the type of clothes your name wears become more or less important – but the way the cloth fits always stands out.  Well crafted design is the key to well fitted business cards.  Because each person’s business has its own shape, their cards must also be tailored to their exact, custom needs.

What does your card look like?

Have a look at your business cards.  Feel their weight, their texture.  Do they make the right impression, or does your business card need something more to show your name’s quality?  How well do the cards fit – is it time for a redesign?

We design and print the clothes your name wears every day – call, email or stop by for a free consultation.

-Peter

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