Direct Mail

If you need more sales, call Streamline at 816-459-7552 for the marketing tool that works — Direct Mail.

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Sometimes called Bulk Mail, Direct Mail creates sales because it answers two of the business owner’s most critical problems:

  1. How do I bring in new customers?
  2. How do I bring old customers back?

What is Direct Mail?

Direct Mail is a presorted set of postcards or letters delivered to a defined list of addressees at reduced postage rates.

Sample Postcard - Front Side

Sample Postcard – Front Side

Sample Postcard - Address Side

Sample Postcard – Address Side

 How We Do Direct Mail

Five Step Direct Mail

Why Direct Mail Works

Direct Mail works because it can access three important types of customers:

  • Your existing customers–those who have bought from you in the past.
  • Your prospective customers–people who have contacted you, but who haven’t bought–yet.
  • People in similar businesses or with similar characteristics to your existing customers

 Direct Mail Brings Existing Customers Back

Current Customers

People who have bought from you in the past know and trust you.  They may buy again what they have bought before, or may respond to new offers.  Target these people with coupons, special deals, or reduced price offerings that recognize their status as loyal prior customers.

Direct Mail Persuades People Who Know You But Haven’t Yet Bought

Potential Customers

People who contacted you in the past, but didn’t buy, need to be reminded that you exist, or to be convinced that you are trustworthy.   A repetition of offers over time creates confidence and trust.  Response rates increase with each repeated mailing–for example 1%, then 2%, then 5%.

Direct Mail Creates Customers from People Like Your Current Customers

Similar to Customers

People who don’t know you must be introduced.  Some will buy immediately, but many more will buy when they have become familiar with your company through repeat contacts, and have developed confidence.  Using professional list development companies, we can assist you in obtaining lists of people in you area with characteristics similar to your current customers.

 If you need more sales, call Streamline at 816-459-7552 for the marketing tool that works — Direct Mail.