Perfecting Your Printed Pictures

“A picture is worth 1000 words”—that is why we use pictures whenever we can to describe our business. Pictures enhance the words we use to name our business. Pictures catch the eye so that potential customers will give us a second look. We want your prints to look sharp, not blurry. That is why we ask for high quality pictures, like this artwork used on a banner to promote the Fun Farm corn maze in Kearney:Corn Maze Banner

By now most of us are familiar with “pixels” (the many tiny dots of color that make up a picture) and “pixilation” (when a picture looks grainy or blurry).  A high quality image has a high-density of pixels per square inch.  We call that dpi, or dots per inch.  The size of the file—how many megabytes the picture file is—is a good indicator of the quality of the picture; the larger the file size = the more dpi = the better the quality.  As you can see, a picture will pixilate more and more the closer you zoom in, or the larger you make it:

Raster vs Vector (web)

When we create or edit a photo for print, we save the JPG at a minimum of 300 dpi. When you take a photo, put your settings at the highest quality for maximum use. The higher the quality the better the picture will look when it is printed.

We can use lower quality pictures for some printing, such as business cards or small post cards, because the printed size is very small. Where the quality of the file really makes a difference is in printing signs, banners and posters.

Typically lower quality pictures are found when searching the internet. Always pay attention to the file size when you download a picture from an internet search. If you are purchasing artwork from a website, be sure to check the size of the file; often the larger the file the more you will pay, but if you need a large print it will be worth the price.

When a picture is sent by text, the texting program automatically reduces the dpi. If you want to print a picture taken by your phone camera, you will need to send the file by email.

Pictures downloaded from Facebook are often lower quality, and can only be used when printing small pieces.

For more tips on how to get a nice photo for print, just give us a call! 816-459-7552

-Linda & Peter

Business Cards: The Suit Your Name Wears

What are you wearing right now?

Wearing clothes is a rather uniquely human behavior – one of the many that sets us apart from other creatures on earth.  People wear clothes to protect, to decorate, to communicate, to entice, to impress, etc.  The clothes we wear changes with the climate, the technology, our wallets… you can’t read a book by its cover, but a good book cover does sell the words inside.

Although books and the printing press came long after the needle and thread, over time people began to use printing for many of the same reasons they use clothing.  What we’re dressing up has definitely changed, though – instead of presenting our bodies, printing presents our names, our abilities, and our ideas.

What do you wear to work?

A police officer wears a uniform; an attorney wears a suit; a salesperson wears professional attire – we dress to help us do the job we have.  Almost always, the job includes making the right impression on the people we meet in the course of business.Cell-Phone-Repair-171x300

Your business card is the suit your name wears.  A name cannot be seen without clothing – it is invisible.  The right card can make your name look like a million bucks.  Thick card stock, special finishes, special treatments – these
are the bling in your name’s outfit.  Impressive business cards leave the impression of trustworthiness, good taste, and permanency.

Depending on your profession, the type of clothes your name wears become more or less important – but the way the cloth fits always stands out.  Well crafted design is the key to well fitted business cards.  Because each person’s business has its own shape, their cards must also be tailored to their exact, custom needs.

What does your card look like?

Have a look at your business cards.  Feel their weight, their texture.  Do they make the right impression, or does your business card need something more to show your name’s quality?  How well do the cards fit – is it time for a redesign?

We design and print the clothes your name wears every day – call, email or stop by for a free consultation.

-Peter

Why We Print

Recently my brother, Dennis Decker, moved from Florida to join our business as a manager.  Dennis graduated from Brigham Young University with a degree in English.  His focus is customer service and employee management.  Dennis is a talented,  genuinely friendly person.  I hope you enjoy working with him as much as I do.Dennis A

One thing that Dennis brings to the business is a focus on our why.  We spent some time thinking about why we do what we do, and came up with several basic beliefs that differentiate us from the competition:

 We believe in the value of hard work.   

 The easy pay-off never leads to long term happiness and satisfaction.  While some look for the easy buck, we know that working hard to achieve success ultimately leads to much higher satisfaction.  We’ll work hard for you, just as you work hard for your customers.

We believe in the value of each person.

 We believe that each person has intrinsic worth.  Our faith in God leads us to see each person as our brother or sister in the great family of humanity.  Each and every customer deserves our support and good intention, and we work to uphold the trust you put in us.

Because of this, we work to treat each job as unique and important.  We will not force your business into our template; instead we work to meet the custom needs of each individual.

We believe in small business, and we want you to succeed. 

 Your small business represents your opportunity to take what you know, add in your hard work, and earn financial success for you and your family.  New businesses account for a disproportionately large number of the successful innovations in our economy – an individual or small group of people have the flexibility to create new things in ways that large companies cannot or will not.  Furthermore, small businesses keep the money in the local economy: shopping locally means more money in your own pocket later on.

Of course, with all the advantages of small business there are also drawbacks.  Small businesses have fewer resources to deal with the technical and administrative challenges faced by every company.  Their small size makes them more vulnerable to changes in the business climate.  Few small businesses have all the expertise needed to succeed on their own, and they must rely on expert outside help.   Just as we must rely on outside help for tax preparation or HVAC maintenance, most small companies must rely on outside expertise for marketing and design.  We want to help you succeed, and that means bringing our expertise to bear on your printing and sign needs.