Tag: advertising

Vinyl Graphics for Windows


Recently we have done several major window vinyl installations, including multiple branches for a local bank, a real estate office, and several other local businesses. As with any kind of marketing graphics, window graphic installations present many opportunities, options, and unique challenges. This is the first blog in a series discussing these specific issues.

Types of Vinyl

There are 4 types of vinyl that most window installation use:

Cut Vinyl – primarily used for simple lettering, such as business hours, phone number, the address number, or other business information. Also frequently used to list services offered by the business. Cut vinyl graphics are fairly inexpensive, but can have significant impact on the professionalism and advertising presence of the business.

Translucent White Vinyl – Similar to a sign, banner, or wall mural, a window graphic using translucent white vinyl allows a business to use more artistic elements in advertising their business. Multiple colors, pictures, and eye catching designs can grab the attentions of people passing by, serving to increase your business presence and attractiveness. This kind of vinyl will block a person’s ability to see in or out of the business, so these can also provide privacy and partial shade to those inside the office, restaurant, or other kind of establishment. If you prefer to keep the view more open, these can also be contour cut to the desired shape, much like cut vinyl graphics.

Static Cling – rather infrequently used, because it is easily removed & less permanent. It has the same properties as translucent white vinyl, but has no adhesive – it sticks to the glass by static attraction to the glass. Easy to apply, easy to remove, and not very secure.

Perforated Window Vinyl – this fantastic product has many of the benefits of translucent white vinyl, with a few additional advantages. Specifically, perforated window vinyl doesn’t block the view of those inside the glass. This allows those inside greater security, a more open feeling, and natural light.

We’ve only scratched the surface in presenting these vinyl graphic options. If you have specific questions about your window graphic project, or to find out what something like this might cost, please contact us at 816-459-7552 or email print@streamlinekc.com. More information will also be available in the blogs to follow.

-Peter

Why Buy Embroidered Shirts

A Trusted Employee Wearing the Brand
A Trusted Employee Wearing the Brand

Yesterday, a woman walked into our store determined to buy the essential items to set herself up in business. First, she bought 100 business cards, a necessary item, but the barest minimum quantity. Her second purchase was two small magnetic signs for her car. Again, fairly typical of a hopeful entrepreneur with more determination than money. Her third purchase, however, surprised me. Ten polo shirts with her business name embroidered above the pocket.

Considering the modesty of her other purchases, the embroidery seemed like an extravagance. Then I learned that she would be sending her employees into customer’s homes, and it made perfect sense. A guy wearing a uniform shirt that carries the embroidered monogram of his employer doesn’t feel like a stranger. Even if he has a scary beard, or seems young, or foreign, he feels like a trustworthy, reliable employee.

Embroidery signals quality and reassures customers that your employee is trustworthy and reliable. T shirts or other garments that are printed with your company logo or other identifying slogans can have the same reassuring effect. In addition, they contribute to the professional behavior of your employees.

Owen Decker